Sony Ericsson will soon only Sony?

Sony in talks with Ericsson would be to detect the full fee that the phone manufacturer has in the joint venture Sony Ericsson branded phones. The anonymous source has revealed to Reuters and the news was confirmed by the Wall Street Journal.

Apparently, Sony wants to acquire 50% ownership share of its partners, in an amount equal to the transition more than a billion euros. The negotiations for the acquisition of the Swedish whole Sony Ericsson have already started but it is not clear whether the operation will fail and the Japanese team would not comment on the news.

Where the acquisition of control of the joint venture goes ahead, it would come as Sony Ericsson products on the market but a whole new line. Perhaps Sony is ready to play alone in the smartphone market? Could be. Moreover, our partnership with Ericsson and Sony has produced amazing results lagged behind in this market segment, now dominated by Apple and Android. There is therefore a need to unify all consumer electronics products under its own brand: as tablets, PlayStation, TV and other products are all under the Sony brand, smartphones are not.

In the smartphone market seems to be underway in a real earthquake seems to want to buy Sony Ericsson, Vodafone would be interested in RIM, manufacturer of BlackBerry, Nokia is in the crosshairs of Microsoft and Google has acquired Motorola. Everything to counter Apple, which has just unveiled a disappointing iPhone 4S instead of the much anticipated iPhone 5.